East Leake PR Firm Announces Support For Local Couple Taking On The World’s Toughest Rowing Race


Award-winning East Leake public relations and marketing agency Arch Communications is helping a local couple achieve their dream of rowing 3000 miles across the Atlantic Ocean.

The East Leake Traders member has committed to providing Jooles and Ian Paillin-Dean with 50 days of free PR and marketing support, to assist them in attracting the sponsorship they need to take on the ‘World’s Toughest Row’ in 2025.

The race will see the team, known as ‘Stronger Twogether’, battle waves of up to 30 feet as they row around the clock for weeks on end. They’re attempting to break the world record for the fastest mixed pair to ever complete it, whilst raising much-needed money for a number of local charities.

Arch Communications believes in ploughing profits back into the community. The firm has now donated over £160,000 to local good causes through donations and unpaid work. Arch Communications Founder and Director Matt Youdale said: “We are proud to be supporting Jooles and Ian in the run up to this enormous challenge. “I’m confident that our PR and marketing expertise will help them to share their story and gain the vital sponsorship they need to take part in the race.

“This support is part of our whole business ethos which is to provide high-quality PR and marketing services, so that we can invest in our community. That’s something we’re very proud of.”

Jooles and Ian need to raise £150,000 to take part in the race. Their costs include race fees, a specialist boat and essential supplies. Team Stronger Twogether have a number of sponsorship packages available, ranging in price. You can find out more about their challenge at strongertwogether.co.uk