East Leake firm digs deep to fund new charity scheme


East Leake Trader Arch Communications is funding a major new project by a local homelessness charity.

The Friary in West Bridgford wants to transform its old allotments into a haven of peace and reflection for the vulnerable adults it supports.

The charity has helped hundreds of people through its drop-in centre and outreach work. Demand for its services has increased by more than a third over the past year alone.

Launched on The Friary’s 35th anniversary, the scheme has been possible by a £10,000 donation from Arch, an award-winning PR agency.

The project will see three allotments in West Bridgford re-vamped to create a quiet and creative space, where service users can help to grow vegetables, learn new crafts and practice mindfulness.

With the help of volunteers, the allotments already produce a tonne of produce a year. This is used by the charity’s drop-in centre or given away to other good causes.

The Friary’s Chief Executive, Ben Talbot, said: ““We’re extremely grateful to Arch Communications for their support. These allotments will provide the perfect place for our clients to learn new skills, while also helping their mental health and giving them a sense of purpose.”

Arch has given more than £165,000 to local good causes through donations and unpaid work.

Founder and Director Matt Youdale said: “As soon as we heard about this brilliant project, we wanted to help make it happen. We’ve also provided free PR support – with both BBC East Midlands Today and ITV Central covering the launch.”

Arch’s donation has already paid for a brand new high-spec greenhouse, to replace the old wooden-framed one. There are further plans to improve the infrastructure, with a range of new facilities for things like woodwork, arts & crafts and meditation.

The Friary hopes to attract further funding, to employ someone to manage the project. Donations can be made via: www.justgiving.com/campaign/35th.


Image: The Friary Chief Executive, Ben Talbot (left) with the Director of Arch Communications, Matt Youdale, at the charity’s allotments, in front of the new greenhouse funded by Arch Communications.