East Leake public relations agency Arch Communications has been appointed to help promote regional housebuilder William Davis Homes.

Arch beat off stiff opposition to secure the role last March, but the start of the contract was delayed when the national coronavirus lockdown began just days later.

The company has now begun providing PR support for William Davis Homes, which has put a range of special measures in place so that it can continue to build and sell homes across the Midlands.

Former award-winning BBC journalist Matt Youdale, who founded Arch in 2011, said:

“We’re very grateful that William Davis Homes have stuck by us and we’re thrilled to have secured such a prestigious client, especially in such a challenging year for all of us. We look forward to being part of their future success.”

Arch’s brief is to secure publicity for William Davis Homes. To help run the account,  the agency has just recruited experienced BBC journalist Marcus Alton to join its team.

After starting as a newspaper journalist, Marcus spent more than 30 years with the BBC, much of it at Radio Nottingham. As a die-hard Forest fan, he’s published four books and runs a tribute website for former manager Brian Clough.

The appointment signals a reunion for Marcus and Matt Youdale, who worked together at the BBC for nearly two decades.

Marcus said: “I’m really looking forward to this exciting new role – using my experience as a journalist to help clients like William Davis Homes. I know I’m joining a fantastic team.”

Arch has extensive PR experience across the public, private and charity sectors, but William Davis Homes is one of the company’s biggest ever corporate clients.

Steve Rush, Sales Director for William Davis, said: “We were really impressed by the journalistic credentials of the Arch team and we’re delighted to have them on board. We have a very exciting 2021 to look forward to, with a number of brand new developments starting. Arch’s PR support will be essential.”

Arch is no stranger to success, having won a number of awards. The business operates on social enterprise principles, investing profit for community benefit. In fewer than ten years of trading, the agency has contributed almost £150,000 to local good causes through donations and pro bono work.

Services include publicity, copywriting, communications strategy, social media activity, crisis handling, media training and marketing support.